RETAIL STORE AUDIT
The brand experience is truly determined by a stores overall presentation. There are many factors that shape how a store presents visually to a consumer; design, color palette, cleanliness, flow of traffic, music, furniture, decor, landscape, and overall ambiance. Often, these details can be overlooked mainly due to the sole fact that your team has become accustom to the surrounding circumstances. The Audit process begins with scheduled visits to selected locations where I evaluate key areas the effect how a store presents. For more remote locations, a survey is created for associates to anonymously completed. All collected images and information is then organized into a presentation featuring a specific plan of execution for solving any store presentation concerns.
RESIDENTIAL & COMMERCIAL INTERIOR DESIGN
When I first meet a client, I like to get an understanding of who they are, what they love, and how they view the world. This helps me make cohesive decisions to emphasize their individual style. After all, you want your space to be a representation of who you are, not who I am. My personal design aesthetic can be best described by the term “organic modern”. I love the use of raw wood, steel, glass and any material in its most pure form. If you come to my home (featured to the left), you will notice a theme that extends across the entire space. Each room has some variation of wood, glass and metal. In the mix of modern pieces are family heirlooms, antiques and items that play into the 1920’s characteristics of California Spanish architecture. These details create the feeling of a home versus a house. My goal is to bring that feeling to each of my clients atmosphere.
WINDOW DISPLAY DESIGN & INSTALLATION
Walk down Rodeo Drive and you quickly notice that the best boutiques have amazing windows with unique visual props. In a world where consumers have a million shopping options, it is extremely important to grab their attention. One of the best ways to standout is by having visually captivating window displays. The process starts with a free in-store consultation. This is where I get to gain an understanding of your location, clients, and general aesthetic within the boutique. We will discuss the length of the window installation, brainstorm on concepts, and set a general budget in place. After my visit, I will create three different concept designs. Once you have selected a design, I will begin sourcing the needed materials and construct all items necessary for the concept. Last, we select a date for installation. Included in the service is the styling of all mannequins within the window display.
CONTRACT VISUAL MERCHANDISER
I have been in visual merchandising for over 15 years. Let me help you create an enticing shopping experience for your clients by utilizing techniques I have learned over my professional career. This service is best for someone who wants a true professional to be within their boutique on a weekly to monthly basis. Included within the service is styling of all mannequins, arrangement of furniture & fixtures, and merchandising of all product categories. I am also available to train your sales team on visual techniques in order for them to be able to upkeep the merchandising standards between my scheduled visits. 'Visual Standard' documents can also be generated in order to keep your boutique in top shape while I am not onsite.